Digital Copywriting

DiGiorno Facebook Apps & Banner Media

DiGiorno Deep Dish “Deep Devotion” App

This app promoted the launch of new DiGiorno Deep Dish pizza. The concept challenged Facebook fans of DiGiorno to prove their “deep devotion” to deep dish pizza. In return, users got a coupon.

Our app mimicked the popular iPhone app FACEinHOLE. Users could put their faces into scenes where characters were performing acts that proved their love for deep dish. They could then share the finished image on their Wall, and invite friends to try the app and get a coupon.

DiGiorno Pizza & Breadsticks April Fool’s App

This app launched on April 1, 2010 to promote new DiGiorno Pizza & Breadsticks. The concept plays off DiGiorno’s general ad campaign, which features characters who get “fooled” into thinking they’re eating delivery pizza when they’re actually eating DiGiorno. The tagline: “Taste. Believe. It’s not delivery, it’s DiGiorno.”

The app allowed users to personalize “unbelievable” news stories. Users could then post the stories to their Wall for their friends to see. In return, the user received a coupon. Their friends who were fooled and clicked on the story received a coupon, too.

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Virgin / Humana One “Extend Your Range” Site & Campaign

Click image to view video case study.

In 2006, Humana One teamed up with Virgin to launch a new concept in health insurance called HealthMiles Plus, which combined an individual health insurance plan with a “health rewards” program. Our team was tasked with producing all consumer- and agent-facing components for the launch.

The campaign centered around a Flash microsite that housed an interactive tutorial and an “edu-taining” driving range game. The campaign also included email, dimensional direct mail, a full complement of sales collateral and a series of training events held  around the country.

The animated case study above provides an overview of the campaign. Thanks to Plan B for providing the video.

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Dex Banner Ads

These banner ads for Dex Directories helped launch their new online and mobile search products.

Click an image to view in detail.

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