Copywriting

I’ve been working as an advertising copywriter for nearly 15 years. But please try not to hold that against me. I’m not even really sure how it happened. My lifelong ambition was always to be a rock star astronaut. That or Tony Hawk. Six of one.

And then one day back in ‘95, in a craven and transparent ploy to avoid being broke all the time, I sent my (very first!) resume to the marketing department at Mark Shale clothing stores. Next think I knew, bingo-bango, I found myself in possession of this deep portfolio of work for brands as diverse as Citibank, Virgin / Humana, Volvo, Sears, Paper Mate, Duraflame, and on and on.

Call me the accidental copywriter.

Speaking of my portfolio, I guess I should show you a few samples, seeing as you were nice enough to visit my website and all.

I have experience writing across all media, including web, broadcast, print, direct mail, and even greeting cards. Consumer ad? Yep. B2B? Little known fact: that first “B” actually stands for “Bill.”

I’ve written a little bit of just about everything, from pithy branding ads to eye-drying technical brochures. Fortunately for you, for the purposes of this site, I’ve stuck to the highlights. So you won’t find any of the really boring stuff here. But if you’d like to see some, or if you have any other questions, feel free to email me. I’m so very lonely.